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The Rise of Sustainable Marketing

Jennifer White – Business review Canada As public concern for a greener world continues to strengthen, companies can no longer afford to ignore the significance of its impact on the marketplace. Implementing a sustainability plan and marketing these efforts to the public has quickly become a must-have piece to the strategy puzzle. In general, consumers prefer to support corporations that …

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Sustainability Marketing Needs ‘Here’s How’ Not ‘Just Say No’

John Friedman – Huffington ost Telling customers what they can’t have will send them elsewhere. Earn their trust and educate them to promote sustainable purchasing. In the 1980s, the Advertising Council attempted to empower people — mostly young people — to ‘Just Say No’ (to Drugs). While the effectiveness of the campaign is questioned today, it is often cited as …

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our most powerful marketing tool? Your sustainability story

Suzanne Shelton Thursday, October 17, 2013 We’re going to keep hammering this home for a while because it’s important: Green consumers are not “green consumers.” They are “the most desirable consumers.” • They’re 24 percent of the population. • They’re opinion leaders and early adopters. • They shop more frequently than the overall population. • They’re more brand loyal than …